Alanna Meredith

Therapist & Poet

Alanna sought to create an online home for her current & future offerings, to express her brand beautifully & sincerely.

Alanna had been solely marketing herself on Instagram to an international following booking out her 1:1 guidance sessions and yoga and meditation classes from her base: Tasmania, Australia.

With a new brand and website, her aim was to create an online space that reflected her vision for her business and to free up time spent on booking and payment administration in order to spend it doing what she loves: creating, connecting with people and sharing her yoga and meditation practices.

We worked closely with Alanna to help bring out the true essence of her business, highlights included:

Her six-year-old son drawing the imperfect, organic circle in her logo.
Alanna and our Creative Director, Louise, developing the brief for the incredible photography realised by Fiona Vail.
Our Strategist, Katie, guiding and editing Alanna’s writing for her website to ensure her true voice came through, in a web-friendly format.
Showcasing Alanna’s poetry throughout the site to give even more depth to the brand.
Creating a fully integrated online scheduling, booking and payment system for 1:1 sessions and classes to free up Alanna’s time.

Our Work

Workshop and development of detailed document bringing together the current and future brand.
Development and design of bespoke concept and logo, and selection of colour and font combinations.
In close collaboration with the client, a detailed brief, concept, and shot list was developed for brand photography and overarching visual concept.
Guidance and editing of copy written by Alanna, a writer, in her tone of voice for the website.
Design and development of bespoke website for desktop and mobile using Squarespace platform.
Set-up of appointment scheduling, booking and payment system integrated into and fully managed within Squarespace.
Newsletter designed and built within Squarespace.

Visual Brand Design

Concept, Logo, Colours & Fonts

Working with The Light Studio was an absolute dream. The work I offer is intuitive and multilayered so it felt so satisfying to work with two people who not only instantly understood my work but encouraged forth parts of me and my business that I hadn't even considered. Their approach is personal, thoughtful and meaningful and as my business grows, I will continue to work with them. If you're looking for skillful and dynamic creatives, then Louise and Katie are your gals.

Alanna Meredith